In this stunning audiobook, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers" - the best and the brightest, the most famous, and the most successful. He asks the question: What makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: That is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.
These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life, from cheating and crime to sports and child-rearing, and whose conclusions turn the conventional wisdom on its head. Thus the new field of study contained in this audiobook: Freakonomics.
The Freakonomics audiobook is narrated by the co-author Stephen Dubner. It is obvious that Dubner is no voice actor, but still, he does a good job. Some people may think he sounds a bit geeky, but I think it suits the topic of the book.
MILKMAN: We posted flyers all over the campus. We sent out email blasts to every listserv we could find. The people who came told us they desperately wanted to exercise more. They also had to have an iPod to be in our study, and they had to belong to the University of Pennsylvania gym so that they could enter and exit as they pleased. We took these participants who wanted to exercise more and we randomly assigned them, through a coin toss, to one of several different groups. The first experimental group was a treatment group. These participants came in and they had their iPod with them. We told them that we were actually going to give them a new iPod, in addition to the one that they already had, that would be preloaded with four tempting audio novels of their choice. We had a list of 82 books that had been pre-rated as extremely tempting and difficult to put down once you get engaged. These are books like The Da Vinci Code and The Hunger Games.
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