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Founded in 2021

When Rose was a child, her grandparents taught her to value helping and caring for others. One goal throughout her career has been to use her knowledge, experience, and creative talent to help others live fuller and better lives.


Rose’s own direct care work journey started when her mother battled a long illness. She was thrust into a foreign world she was not prepared or for. When she became her mother’s primary family caregiver, Rose had more questions than answers. This lack of resources led Rose to make care work her life’s work.


Since, she has worked as a frontline care worker, and started a care management service. In addition, Rose has conducted research to find solutions to these systemic issues. This collective experience has made her an authority on the subject of care work and has led her to found the Coalition for Better Care.


Get to Know Us


President & CEO

Rose Kiggundu, PhD is a social scientist, social entrepreneur, gerontologist, and innovation practitioner. She was her mother’s main family caregiver and this is where her journey in eldercare began. This led her to work as a paid frontline care worker for private families and agencies.

Rose became aware of the many flaws in the system through working as a care worker, family caregiver, care manager, and gerontological researcher. She is now working to improve the system through the Coalition for Better Care.

"I consider direct care my calling, and innovation in direct care my home."

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Board Member/Secretary & Training advisor

Shamim is a professional teacher, a Master’s degree holder, and a Licensed Practical Nurse.

“The intrinsic rewards that come from serving other human beings are priceless.”

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Kevin Gilhooly

Board Member and Advisor

Kevin has a Masters degree in Nonprofit Management and almost twenty years of nonprofit experience. He has served as a volunteer, board member, officer, and founder of various non-profit organizations.


He also has thirty-eight years of experience in the IT industry. Including nineteen years at IBM as a team lead, program manager, and manager.

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Kevin Gilhooly

Lori Pigeon

Board Member

Lori Pigeon has 20 years of experience in all aspects of Elder Care and Complex population management. She has been successful in creating innovative, value-based care models. In addition, she has decreased utilization, improved revenue, and improved quality of care across many health care settings.

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